We are complacent, having failed to learn the lesson taught throughout history that societies suffer—and even perish—when they take their abundance and security for granted.

Among the many threats—strategic, economic, environmental and natural—that we face, complacency is the most significant. People do not understand the fragility of our supply chain, the inelasticity of our medical system, the incompetence of our leaders, the inefficiencies of government, and the effect of a media that is ignorant of the threats.

We have developed a term to describe this complacency—we call it ”the 7-11 effect.” What do we mean? We are two generations deep in people who grew up with 7-11 convenience stores and who believe that, because such stores have always been open and well-stocked, they always will be. This could not be further from the truth.

To help educate the public, we researched and authored a book entitled, Desktop Reference of Hazards. This is the first book about crisis survival that identifies specific threats and then articulates secondary/tertiary hazards associated with the main threat. While some of the information we compiled may sound familiar, most of it will probably be new and even surprising to the majority of readers.

Ask yourself:

• How did your day change the last time the electricity went out? What would you have done if the power had stayed off for more than a day?
• Do you think the experts who warn of a pandemic are exaggerating the threat? What are you going to do when there is a pandemic? To whom will you turn? What do you need to have on hand to deal with this type of threat? Do you really think such items will be available if everyone else in the country is trying to obtain them at the same time?
• Imagine one day you are at the office, your spouse is at home, and the kids are off at school. Suddenly there is a disaster. The roads are clogged and the phone system is no longer operative. What is your plan? Who in your family is supposed to do what? Where should you go?
• What if you went to the store and the shelves were bare?
• What if you visited your pharmacy for a prescription refill and they no longer had your medication in stock?
• What if your water service went out?
• What if your credit and/ or ATM card suddenly stopped working?
• What if you called 9-1-1 and no one responded to your call?
• What if you had to seek medical attention and were turned away because others had arrived before you?

The government advises that most cites cannot be evacuated in a timely fashion during the time of an emergency. What is your plan? What do you need, and to whom will you turn?

If you don’t believe that you, your family, your employer and your business are at risk, we encourage you to do a little research and see what other experts have to say about the threats facing our towns, cities, states and country. Sovereign Deed has built Life Continuity™ solutions to create awareness and to save lives.

Please speak with our business development team for answers to these and other questions, and to obtain your copy of our book, the Desktop Reference of Hazards.

Plan.  Provide.  Protect…The Sovereign Deed Promise™